Tipps und Tricks für ein gutes Video

Wenn du bei der Videoproduktion ein paar wenige, aber wichtige Regeln beachtest, wird dein Video spürbar professioneller und spannender für die Betrachter. Das HSG Media Lab stellt hier nützliche Ressourcen zur Verfügung, die dabei helfen sollen, wie ohne teures Equipment das beste aus der Videoproduktion herausgeholt werden kann.

 

Guidebook HSG Media Lab

In diesem Google-Doc (wird laufend aktualisiert) findest du hilfreiche Tipps und Tricks für diene Videoproduktion. Vom Kamera-Tutorial über die richtige Beleuchtung und generelle Film-Regeln ist alles drin.

VIDEO PRODUCTION GUIDEBOOOK gratis!

Die Grundregeln des Filmemachens

  • 1. Avoid Shaky Cam

    → use a tripod if possible (unless you’re camera has a really good stabilizer built in)
    → use a wall or something to lean against to stabilize the camera

  • 2. Don't Zoom

    → only if it’s important for the story / add’s value to the video
    → the better alternative to zooming is to cut directly from the wide shot to the close up (detail)

  • 3. Less is more

    → in general: keep it short, our attention span is getting smaller and smaller

  • 4. Rule of Thirds

    → place objects of interest (the eyes) on the intersections of the lines

  • 5. Headroom

    → give your subjects some space - but not too much! (.....)
    → when you must cut a body, cut it in logical places, such as joints (the knees, not the ankles)

  • 6. B-Roll - secondary footage

    → are additional shots which help to flesh out the story and create visual interest

  • 7. Variation - you need different shots

    1. Establishing shot (usually a wide shot): the whole soccer field
    2. Medium shot: Kid playing soccer on the field
    3. Close-up: Sweaty face of the kid

  • 8. Perspective - don't shoot everything from eye-level

    have an angle: get down on your knees, climb on something, put something on the foreground to add depth

  • 9. Stick with it - the 5 second rule

    →every shot should be at least 5 seconds long (count it down, 5 sec is longer than you think)
    → record 5 seconds longer than you think you should - you will be thankful when editing

  • 11. Light matters

    → don’t shoot at noon. If you have to, try to shoot in “full-shade”
    → if it’s dark, add light: move object closer to light source; use lamps, curtains…

  • 10. Sound matters

    → get your mic as close as possible to the speaker
    → use an external microphone (the camera built-in mic is not good for recording voices)

Equipment für die Videoproduktion

Angehörige der Universität St.Gallen können diverses Equipment, das für die Erstellung einer Videoproduktion nötig ist, ausleihen. Wird das Video im Lehrbereich verwendet, ist die Ausleihe kostenlos.

EQUIPMENT AUSLEIHEN